Lead Generation:To Buy or Not to Buy

This is a question that comes up quite frequently. The normal sequence of events would be something like the following...A new business associate enters your business seeing the value of your products or services and has a compelling reason to want to produce additional income. This business associate, with your help, contacts people he knows. The business model is discussed including the details of what has to be done in order to grow the business. All is going well. As in most network marketing businesses, a percentage of those people who have an interest in hearing about the business get started. At some point in the very near future, your new business associate is going to run out of people in his warm market, people he knows.



What should he do. The easy answer is to purchase leads from one of the many lead generation companies. Not only will this add to the cost of running his business from an overhead standpoint, but it will inevitably cause your associate stess. Why? I can tell you from personal experience that leads from lead generation companies are not necessarily leads who will be joining your business. How many times I have called a lead only to find out that the phone number was disconnected, the email was returned undeliverable, or the prospect informed me that I was the 3rd or 4th person contacting him about a business opportunity.



Let's think about this for a moment. Companies are scouring the world for copious amounts of leads in order to sell them to you and I. The cost of this type of lead generation can be expensive for these companies. So, in order to turn a profit, they must sell these leads to mulitiple business owners. You may notice that many of the lead generation companies will tell you, in the fine print, that the leads are not sold only to you. Some companies may state that they will only sell the lead to one person in one particular network marketing company. Great, what is the benefit of having the person you are calling having already received 3 calls from three different companies pitching their benefits. It is a waste of money and time.



If you have an interest in procurring your own leads, then you have to have a way of generating leads that are yours and your alone. A system must be used. One that has been thought out in great detail. These systems don't have to be expensive in order to get great results. However, if you want to get an edge over a high percentage of people in this industry you must do things differently. Ask yourself if you are really looking to jump start your network marketing business. Do you want to take more control over who you talk to. In fact, wouldn't it be great if leads were calling YOU, rather than the other way around... Take a look at a significant alternative to generalized lead generation. It only takes one simple click to find out if this is right for you. Scroll to the bottom of my blog to find a convenient link to use. Until next time...