Friday, October 5, 2007

"Which Products and Services Work Best in Network Marketing?"

I get asked this question all of the time. Let me ask you this...if you had $50 left in your wallet at the end of the month what would you pay...$50 worth of cosmetics, $50 worth of nutritional supplements, or $50 towards your cell phone bill or telephone service. If you are like most people you will pay your phone bill.. Why? Because we all have to communicate. Business doesn't get done unless you can talk to clients or customers. Understanding this fact will make a difference in what company you choose. You increase your opportunity for succsss by choosing a company that offers products or services that are necessity items.

In network marketing, the feedback I have received is people do not like autoship. For those who don't know what this is....Every month your company will ship to you products that you have pre ordered. The fees for those products will be charged to your credit card automatically. What happens if you don't need the products yet? Doesn't matter, in order to qualify for your monthly bonus, you must purchase x amount each and every month. At least that is how some network marketing companies operate.

I used to be involved in a number of these companies in the past. I quickly realized that the attrition rate of associates was at a high level because people simply did not want to overpay for products that they not only didn't want yet, but did not want to overpay for as well. After all, how is the upline going to get paid? Wouldn't you agree that it is hard to rationalize paying $5 for that "great" bar of soap when you can go to Walmart and buy 4 bars for a buck!

The best network marketing companies have addressed this subject strategically. First off, they offer services that each and every person ,whether in the business or not, can benefit from. For example... if you can save someone money on their telephone bill I am sure you will agree that this is a benefit for them. It is also obvious that the person will be paying that bill every single month. So, instead of autoshipping products to them, they are actually on an "autoship" program of service that they want and will pay for each and every month with no ill feelings. That is the type of programs I search for and have found. I am sure that there companies out there that offer this type of marketing strategy. I urge you to do your research and look for these types of recurring services that are offered to give yourself the best possible chance for success entering into the world of network marketing. Until next time...

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