Thursday, December 27, 2007

Handling the Pyramid Objection as you Recruit for Your Network Marketing Business

Years ago having a good paying job seemed to be the ticket to success. Let's face it, isn't it nice to have someone matching your retirement plan money and paying for your family's insurance premiums? Absolutely. Unfortunately, the landscape has changed dramatically. With horror stories like Enron and Worldcom many hard working people lost their jobs and their pensions. The job market is simply not the same. That is why so many people have investigated network marketing. MLM's give people options that corporate america simply can't give. Here is an interesting conversation that picqued my interest.

A while back a new prospect was voicing a concern to me about working in the network marketing industry. He stated that he did not want to become involved in a pyramid scheme. Of course, that statement confirmed ignorance to the actual facts about MLM businesses. Unfortunately, this perception is quite common as I am sure you are aware. I decided to give this particular prospect a more detailed answer than I would normally give in this circumstance. The reason...he didn't come across as a cynic. Skeptics are fine, because a skeptical person will be open to valid arguments. A cynic won't. I simply choose not to deal with cynics anymore and neither should you.

Let's get back to handling the objection. MLM's are not illegal pyramids because the definition of an illegal pyramid is a business in which there are no products or services traded for money. So, for example, the old chain letters that we all have heard about would be an illegal pyramid. After discussing this concept for a few minutes I went on further.... I asked him if he ever saw a copy of his family tree or a chart of the food groups. How about the food chain comprised of the feeding habits of various animals. Aren't these all in the shape of a pyramid? He replied, yes. In fact, the pyramid is one of the strongest geometrical shapes. I then asked him a question. Did he ever see a schematic of a corporate organization? He didn't see where I was going with this. So, I drew a picture of a pyramid. I asked him, in the corporate world who would be at the top of the pyramid? He replied, the CEO of course. Now how about on this second level? He said, there would be a few vice presidents, perhaps. And, how about on this third level? He stated..Probably a few managers. And on we went, down to the last level which was comprised of secretaries who work for secretaries and receptionists. He asked me what was my point.
Here is where it got interesting...

I circled one of the manager positions and asked him the following...Let's say one of the manager positions opened up. Perhaps a manager retired or got fired. Now let's say three people below the manager level were qualified to apply for the manager position. How many of those three applicants would get the job. My new prospect said, one, of course. So you mean that two people would lose? He agreed.

I asked him... Did you notice the shape of this corporate organization? He said yes, it looks like a pyramid. I then asked him one last question. Do you think for a minute that any of the secretaries have a chance to be the CEO of the business? He said absolutely not. Well, then, you need to take a really good look at network marketing, because in our "pyramid" everyone can literally be the CEO of their own business. And you know what else.. Remember when that manager position became available in the corporate example? In network marketing, all three applicants can reach that level if they choose!

The new prospect looked at me in a totally different light. He finally understood why network marketing is so compelling to many people.

Saturday, December 22, 2007

So Many People Have Asked for Information on Power Prospecting System. Here is the email I send prospects and the links needed for access.

Welcome to Power Prospecting System. I received notification that you are searching for information to take your business to the next level. I applaud your efforts. What’s your next step, and why PPS?

Do you like cold calling, rejection from your friends and family? Do you like going to meetings and have your prospects NOT show up? How about spending more money than you bring in? I understand how you feel, because at one time, I did the same thing. Not anymore!

That’s where PPS comes in. PPS, its system and coaches, teaches you how to stop spending ridiculous amounts of money for leads that go nowhere. They teach you the secrets of how to be a savy internet marketer. What TO do and more importantly, what NOT to do. Learn the critical steps that have prospects calling YOU, and how to create a network marketing system that works on autopilot.

If you are serious about the success of your business, take the next step. We have a fantastic offer for you. For $2.95 you will receive access to Power Prospecting System for 2 weeks! You will get to learn, first hand, how to attract highly targeted traffic to your business, how to maximize your marketing dollars, and how to show others how this whole system can be duplicated by your entire downline! The system is easy to learn and modestly priced. With the coaching you will receive, you will quickly understand how to implement these strategies.

If you are serious about your exploding your business like the guys that lead your meetings and conference calls, you must act now, as this is a limited offer. Feel free to call or email me for answers to any questions you may have.
santoro11@gmail.com
561-704-3615 cell phone eastern time zone

To learn all the details and to take advantage of this incredible offer click here: http://www.drsantoro.PowerProspectingSystem.com

Thursday, December 20, 2007

WOW, Lightyear Alliance & Power Prospecting System Make Huge Advancements That Maximize Our Profitability!

What a day. Both my network marketing company And my lead generation system made advancements at the same time. Lightyear Alliance, a network marketing company that allows you and me the opportunity to save money and make SIGNIFICANT money on all the communication services that we use is upgrading their recruiting systems to make the process of recruiting much more duplicable. This is especially important when working with reps who find it difficult to approach people or explain the business to people. I am very excited because it really opens up the door for many others who might not have found network marketing approaches appealing.

Power Prospecting System is on Fire! More ways of getting you in front of those on the internet. A streamlined system, and people who take the time to train you and give you the resources to be successful. If you are a network marketer you simply have to click on this link to find out more.

http://www.drsantoro.PowerProspectingSystem.com/?mad=3772

Monday, December 17, 2007

Article Marketing is Exceeding my Expectations!

I haven't been to my blog in a few days. However, I can assure you I have been working hard, in between my busy office and preparation for Christmas. I have written 9 different articles for the Ezine Article directory the last week and have noticed quite a number of new prospects clicking on my links for more information. Most of my articles have been on various topics in the network marketing industry. From the emotions of the business to pragmatic ways of building your business. It has been very rewarding as many people have read the 45 or so articles I have submitted to Ezine. It is great feedback to know that you are helping people in some small way. I will continue to write as inspirations arrive. If you have any requests on topics in the MLM industry that you would like me to address, please feel free to write a comment for me and I will do my best to do so. Until next time...

Thursday, December 13, 2007

Lightyear Alliance Attracts Young and Old

As I look over my Lightyear business, I am pleased that my organization is comprised of young and old. At first, I thought it would only attract younger reps because the business focused on all the communication services. In case you are not aware, LY offers local and long distance service, cell phone service and phones, internet access, satellite TV (both dish and directv), international calling cards, VOIP service (in house), video phones, and home security systems. As I look over my group there is a 55/45 split, young to old. I guess what it proves is all people desire to save money on their communication services as well as have the opportunity to make additional income. The company has really been progressive in making positive changes as they get feedback from reps. I appreciate that because, after all, the reps are what make the company grow. If you are in the market for a network marketing company contact me or click on the links on this blog for more info. I would be happy to see if this business fits your idea of what you are looking for.

Tuesday, December 11, 2007

Why is Power Prospecting System so Powerful That It Will Help You Take Your MLM to the Next Level!

What makes a system so powerful that it can literally change the course of your network marketing business? To determine these factors you first must evaluate the critical ingredients that affect the growth and longevity of your MLM business.

Let's start with your own emotions. If you have been in network marketing any length of time you know how your emotions can get into the business, if you let them. The old ways of marketing led to a great deal of rejection. Sometimes, as an upline, I felt more like a cheerleader than as a business associate. In the 21st century, you must have a system that takes your emotions totally out of play in order to make solid business decisions. Power Prospecting System incorporates the latest technology and strategies to do just that.

One of the strongest advantages that PPS has over other systems is that it incorporates extensive training to teach you how to market yourself online. The system also uses lead capture pages, and direct sales type pages that give new prospects every opportunity to see the value of your offerings.

Multiple advertising strategies are necessary to broaden your ability to reach prospects. In this way you learn how to be self reliant. You control your marketing and are able tweak your programs as you see fit. And, having mulitple strategies allows you to attract many different types of prospects since people have varied online browsing habits.

The system must be automated and MUST be branded to you. It doesn't do you any good to have follow up emails, lead capture pages, direct sales pages and websites that promote the developers of the system. You must be the expert in the system. The training that Power Prospecting Systems offers along with the personalized branding of every marketing step gives you the control you need to master your business.

Power Prospecting System has a comprehensive tracking system, to allow you the opportunity to know the status of every aspect of your marketing. What works, and what doesn't. What are your prospects interested in? Without tracking, the success of your marketing efforts would resemble shooting an arrow blindfolded while the target is moving. Sure, you may get lucky once in a while, but not very often.

Funded proposals are a must to increase your profitabilty. Power Prospecting System offers state of the art informational products that are attractive to new prospects, and the system gives significant commisions to you when sales occur.

Once a prospect enters the system the best systems have an automated email system that gives the potential prospect compelling reasons to investigate what you have to offer. These emails must be personalized by you to be effective. However, who has time to write emails to all your prospects each day? Power Prospecting System has taken care of all of this in a very professional way.

Power Prospecting System can be used by ANY network marketer regardless of the specific MLM you have chosen. PPS is not simply a lead generation system. Through research you will find many other systems generate leads for specific network marketing companies, but do not train you how to manage your marketing campaigns as well as your leads.

And finally, Power Prospecting System does something special. The trainers that work with members are highly successful network marketers that are CURRENTLY WORKING THE SAME STRATEGIES THEY TEACH YOU. You will learn what is working right now, not some system that worked ten years ago.

If you are serious about success in the network marketing field, Power Prospecting System will give you the tools necessary to take your business to the next level and beyond.

For more information on how you can benefit from Power Prospecting System click on the "critical training" link at the bottom of this page.

Sunday, December 9, 2007

Network Marketing is a Business of Leverage. Have You Created Leverage in Your Business? Here's How

Network marketers always tout one of the great advantages of the industry is the concept of leverage. By following the MLM business model you will not only benefit from your efforts, but also by the efforts of others.. Or so goes the theory. In my experience duplication (or leverage) is hard to come by for the majority of those in your organization. The reason-so many business associates market their businesses the wrong way.

In many of my articles I mention the concept of rejection as a main deterent to building the business of new representatives. This occurs because the new representative struggles to find and then effectively communicate the benefits of network marketing. Time and time again I have attempted to urge network marketers to strive to have interested people contact them instead. Yes, it does take a shift in thinking. A change in strategy. And yes, an online presence.
Recently, I was playing golf with a bunch of friends. Besides shooting 78, and really enjoying a great day in the beautiful south Florida weather, I got a welcome surprise when I was finished. (although I must admit, it is not a surprise anymore!) As I turned on my cell phone I received a few email notices. While I was golfing, three people clicked my links on the internet. Two people became prospects asking for more information, while the other joined my organization! Not bad for four hours on the golf course.

Yet, I still see people contacting people who don't necessarily have ANY interest in hearing what you are doing. But, for a free lunch or a cup of Starbucks coffee they will humor you by going to your "business meeting" with you. Talk about a waste of money and time, not to mention the emotional baggage it creates.

If you want to avoid rejection, and maximize your profits while you build your network marketing business in a non stressful manner, you must consider learning how to create an online presence. You must create an automated system to truly build leverage in your business.

For more information on how YOU can learn how to create leverage in your business, click on the critical training link at the bottom of this blog.

Friday, December 7, 2007

Living the Golden Rule

Well, last night Power Prospect System had a great basic training call, as always. No matter how much knowledge you can have on a subject, it always amazes me that you can always pick up a little tweak here or a little tweak there that helps you promote and build your business. It's nice to know that there are people out there who truly want to help you. They understand that what goes around comes around. They keep giving and giving. The Golden Rule personified.

I am hard working, in everything I do. It's nice to work with and be trained by people who have the same work ethic and vision. They realize that the more they help others, the more good things come to them. Always there to help and advise. I guess in this season of giving, Power Prospecting System is showing the way.

My whole family hopes that all of you, of the same and different faiths, enjoy your holidays and express the Golden Rule in your lives. Both in business and in your personal relationships.

Thursday, December 6, 2007

How To Create a Massively Profitable and Stable MLM Business

Recently, I witnessed a conversation between two network marketers. They were discussing various aspects of the business. One of the gentleman was a young, take-action type of guy. No messing around with him. If you pointed him in a direction and told him to run, he would run. Eventually, the conversation got around to the actual action steps needed to market a network marketing business.

Finally, the young network marketer asked the guru, "What is the ONE traffic generating strategy that should be used to build a big organization and make serious money?" I knew what the appropriate answer was, but was curious to find out what he would be told. He quickly followed up with this question...is it article marketing, pay per click ads, cold calls, post cards to your warm market? There was a pause by the more experienced marketer. A slight smile was starting to develope of his face. He returned a question to the young gun...

First, do you want to grow a big business, or do you want to grow a stable business that will be very profitable? The young marketer said, well of course, I want to build a stable business. What is the use of growing a huge business if it isn't stable? That is exactly what I wanted to here, said the marketing guru. Let me explain something to you. If you fully understand what I am about to say, you will understand the true key to success in building your business....

If you go online you will see ebook after ebook touting a method that is the creme de la creme of marketing strategies. Take any concept you can think of and there will be an ebook explaining how that particular concept is the absolute best way to build your business. Many of these concepts actually work. But, once you try one and stick to it you will learn quickly they don't work to the degree you expected. You better not quit your day job.

Here's the secret to all the internet marketing hype.

It all works, but the power is when you put it all together and do as many of the things that work well together. Remember, in previous articles I mentioned the dangers of a one dimensional marketing strategy. The more small streams of traffic and interest you can create the more stable your business will become. And, the more profitable.

If you were to look at my tracking stats you will see prospects coming from articles, from my google pay per click ads, from my blog, from other types of ads, newsletters, etc. You get the idea. You may ask, where did you get the knowledge to know how to do all of that stuff? I am glad you asked. In my resource box below, you will see a critical training link. That link opens the door to you to learn about a system that will teach you all these strategies. How to start them, implement them, track them, and have success with them. It is very easy to understand. And, in today's network marketing world, an absolute must if you want profit and stability in your business.

For more information, click on the link below..

Wednesday, December 5, 2007

Lead The Field In Your Network Marketing Business By Leaving Your Emotions On The Sidelines

Earl Nightingale is known for his powerful training courses on how to excel in business and in life. In one of his courses he says..."if you want to live an ordinary life and be ordinary, look around you and do what THEY do, but if you want to live a life less ordinary observe their actions and then go out and do the exact opposite."

Powerful words, won't you agree? Well, thinking about it, since you are already subscribing to the business model called network marketing you have already started doing what Mr. Nightingale recommends..I commend you for your actions. However, to really get the full meaning of his words, you need to evaluate them even deeper. Why is that?
There is a 95% failure rate in network marketing. That's why. Just by being in network marketing, doing what others dare NOT do doesn't guarantee your success. However, if you take Mr. Nightingale's message deeper, you can figure out the next step.

Isn't it true that most network marketers, once taking the initial step, fall back into the same programmed mindset they had prior to their entry? You see, when you start working in the network marketing field you are thinking outside the box. You must continue to do so. Take a look at what most network marketers do and then do the exact opposite. For quite some time, I didn't get it. I continued doing all the things my upline told me to do..Make the list, go to the Thursday night meeting. Make sure I bring my guest with me. The list goes on. I had success, but not the massive success I was looking for.

It wasn't until I took a VERY close look at what those who failed did, or rather didn't do, that the answer came to me. I had to do things that took away emotions. I needed to get rid of frustration, rejection, and disappointment in order to go forward in a big way. I stopped approaching my friends and relatives, especially when I was new in the business. That prevented all of the mentioned emotions because I didn't give those who meant a lot to me the opportunity to say no, at least not in the beginning. But that lead to another dilemma. Where do I find prospects?

So, I searched for other ways of finding people. I went the "pay for great leads" direction, spent a bunch of money for leads that turned out to be generic, lousy, get off the phone quickly, type leads. I realized that wasn't going to work. Finally, I found a system that helps me get unlimited targeted leads that actually contact me to learn more about my business. And, now the emotions are simply not there any more...
For more information on how you can utilize a system to stop your emotions from hurting your success, click on the critical training link below.

Dr. Alfred Santoro is a professional internet marketer. "Do You Want To Learn More About A System That Will Generate Profits For Your MLM business, Even If No One Joins Your Business? And What IF That Same System Paid For Your Advertising To Generate Endless Red-Hot Targeted Leads?"

http://www.criticaltraining4mlmprofit.info/
http://www.blogging4success.blogspot.com/
http://www.DrAlfredSantoro.com

Article Source: http://ezinearticles.com/?expert=Dr._Alfred_Santoro

Tuesday, December 4, 2007

"How to Create Massive Value For What You Have in Network Marketing."

Dollars follow value, pure and simple. Flower it up any way you like. The bottom line to success is you must show your propective associates or customers value for what they are purchasing. If you can do that effectively, you will have success beyond your wildest dreams.

Typically people don't have money problems, they have a value creation problem. If the principle that money follows value is true, then it is a simple concept to understand that if you can find a way to increase value in what you have to offer, then the dollars will follow. This is especially true in network marketing.

Old school network marketing is hardly duplicatable. Sure, many people still have success building a list, showing the products and business plan and then signing up reps. Unfortunately, a few things happen along the way that can derail a person's success. Namely, running out of leads, running out of money to promote the business, or dealing with the inevitable rejection that is prevalent in the industry.

In order to minimize these negatives, how can you increase your value to those prospects? Find a way to show your prospects how they can address these issues effectively, and you have created massive value in the eyes of your prospects. Most people dislike approaching their friends and relatives about a business or in an attempt to sell them something. It just goes against the grain. Even those people who find success building their business in this manner, still will admit to you that they don't like it. So, find a way to help people minimize this activity and you have created value for them.

How about the money issue? It cost money to advertise, buy cd's and meet people at Starbuck's for business presentations. If you could show your prospects a way to have their marketing dollars produce more marketing dollars so that their advertising would actually pay for itself, would that create value for them as well? You bet.

And lastly, if you could find a way to help people avoid be rejected would that be valuable as well?

Network marketing gives all of us an opportunity to change the lives of our families. It allows us to take control of our finances. But only, if we are able to market ourselves in an effective and stress free manner. Show your prospects a plan to do that and you have created so much value that money takes a back seat.

Click on the critical training link in the resource box below to learn about a system that creates massive value for your prospects and takes your network marketing business into the 21st century.


Dr. Alfred Santoro is a professional internet marketer. "Do You Want To Learn More About A System That Will Generate Profits For Your MLM business, Even If No One Joins Your Business? And What IF That Same System Paid For Your Advertising To Generate Endless Red-Hot Targeted Leads?"

http://www.criticaltraining4mlmprofit.info/
http://www.blogging4success.blogspot.com/
http://www.DrAlfredSantoro.com
Article Source: http://EzineArticles.com/?expert=Dr._Alfred_Santoro

Monday, December 3, 2007

"If You Are Going To Work In the MLM Industry, Think Big To Maximize Your Success"

If you enter a network marketing company only wanting a few hundred dollars a month you are doomed to failure. I would recommend that you don't even bother getting involved. You are setting yourself up for failure. Why would I say that? Because over the years I have seen too many people who try this strategy fail, and fail miserably. In fact, I will venture to say I have NEVER seen someone become ultra successful in any endeavor just wanting a minimum return.

Action is what it takes to be successful in business. We all know that. However, it is not just action, it is massive action. If you visualize a few hundred dollars per month, is that going to stimulate massive action? I seriously doubt it. When I speak with new prospects who tell me they want just a small amount each month, I have learned to tell them it would be better for them to simply get a second job. There are a few reasons I do this. The main one is because this type of prospect will have to be pulled along to do every action step needed for success. The last thing any network marketer should want is a person who has no dream or desire to compel them to act. Let's be sure about something here. This type of attitude does not , in any way make this type of prospect a bad person. It simply shows me that they are not the type of person I choose to work with. Additionally, if you know there is a great chance they will fail, why help them along that path?

The best strategy for you to be successful is to think about, dream about, and plan for what you want most. And in a big way! Not simply making the car payment. Why is this so important?

Because small thinkers limit themselves by placing their self imposed ceilings on their success. More importantly, they put their mind in a place where they miss opportunities because they are not even looking for them. Half the battle is simply not believing in limitation in the first place. Think about a small child. The child wants something from his mommy. That child will cry, fidget, and do whatever he or she can to get the mom's attention so that the child can get what is wanted. They even have a sixth sense to know when is the most opportune time to ask for it. Has your child ever asked you for something when you were on the telephone? Of course! They all do. They realize that when your mind is not totally on them, they have a better chance for success. Or maybe, the very young children will cry and scream until they get what they want. A lot of new parents fall for that one, and the child succeeds.

You see, the child doesn't have any limited thinking. The child simply knows they want something and will do anything and everything to get it. Start acting like a child. Start doing things in a massive way and watch your business grow. Dare to be different. Do things outside the box and you will give yourself the opportunity to have success to a level you couldn't even imagine.

For more information on how to get training and learn a system to take your network marketing business to the next level, click on the critical thinking link in the resource box below.

http://www.criticaltraining4mlmprofit.info/
http://www.blogging4success.blogspot.com/
http://www.DrAlfredSantoro.com

Article Source: http://EzineArticles.com/?expert=Dr._Alfred_Santoro

Sunday, December 2, 2007

"How You Can Write Compelling Pay Per Click Ads on Google to Generate Massive Leads for Your MLM Business!"

In order to make your Pay Per Click campaign work you must grab the attention of your prospective business partners and customers. How do you do that? Take a look at the majority of ads on Google and if you are like me, you say, BORING! You Must write an ad that incorporates the following emotional issues...Namely, the benefits of taking action, pain avoidance, curiosity, and are they missing out on something compelling? If you fail to utilize AT LEAST two of these, your ads will be ineffective.

Let's talk about each one of these. Benefits. Is it enough to state a simple concept like...Make Money Online? Ask yourself the question, would you respond to an ad like that? I didn't think so. Neither would I. The statement, while a benefit, is simply too generic. How about Pain Avoidance? Is it enough to say, don't be scammed or don't lose your chance to make money? The answer is NO. Again, it is not specific enough. Are They Missing Out? This is similar to Pain Avoidance but you must state in an intriguing way that your prospective business associate or customer must act in order to avoid suffering the consequences of inaction. How About Curiosity? In most cases generic statement do not ilicit curiosity in most people. Why not try this instead...

Use the strategy of writing ads for a specific individual and you will have better success than writing an ad that appeals to large groups of people. If you remember this concept your ad campaigns will be much more productive. Why is this true? Would you agree that it is an individual who is reading your ad? So, wouldn't it be prudent to write an ad that an individual would be attracted to? You see, if you try to appeal to the masses, you have to be so generic that no individual will find your ad compelling.

Let's look at a few examples... How are these headlines? Secret of MLM Success? or Secret to Massive Lead Generation ? Here is the description- How to Recruit Prospects at the Push of a Button and Generate Endless Free leads. " Is this ad written for an individual or for the masses? Does the ad give you the idea that there is a benefit to what is offered? Does it create curiosity? Pain Avoidance? Would you feel like you were missing out on something if you didn't take action? For me, I think this ad meets three of the four criteria. Can you think of a way to improve these titles even more?

What are the two most effective words to use in pay per click ads or ads for lead generation? Or for that matter, any advertisements? The word "free" and the word "you" head the list. If you can speak to the person directly, you hit an emotional cord more quickly and have a better chance for that person to take action. Look at the title of this article? Did the title create a benefit, curiosity, pain avoidance, and give you the feeling you might be missing out? The fact that you have read this far proves that this system works. Notice that I also made sure I addressed the issue directly to you! Let's compare the article's title to the title I used in my first draft...

"How To Write Compelling Pay Per Click Ads to Generate Leads for Your MLM Business! "

Not bad, but for my taste, this title did not connect with me on a deep enough level. Simply changing the ad to say How YOU can write compelling PPC ads, and then adding the word Massive to the title added a great benefit and a tremendous curiosity in my mind. Play with this concept. Experiment with different titles. See how they make YOU feel. If the title grabs your attention , it probably will grab someone else as well!

Do you want to play on field tipped in your favor? Do you want to get ahead of the field in marketing your MLM and at the same time use an incredible lead generation system that utilizes these strategies to the hilt, then Click on the critical training link in the resource box below for more information.

Dr. Alfred Santoro is a professional internet marketer. "Do You Want To Learn More About A System That Will Generate Profits For Your MLM business, Even If No One Joins Your Business? And What IF That Same System Paid For Your Advertising To Generate Endless Red-Hot Targeted Leads?"

http://www.criticaltraining4mlmprofit.info/
http://www.blogging4success.blogspot.com/
http://www.DrAlfredSantoro.com

Article Source: http://EzineArticles.com/?expert=Dr._Alfred_Santoro