Article Marketing Tips to Help You Create Maximum Buzz for Your Business

It's been a few weeks since I posted on this blog. But I can assure you I have been busy. I have been recording some YouTube videos (http://www.youtube.com/dralsantoro . Also, I have been writing more articles, setting up new domain names for my business opportunties (forwarding, masking, etc) as well as putting the finishing touches on my website (http://www.DrAlfredSantoro.com . I have done a little of bit of work on myspace, but will be doing more with the videos. I guess I should get a video here on this blog as well. Oh well, one more thing for my things to do list. Anyway, tonight, I wanted to reprint an article I wrote on a little tweak I found in the ezine article directory that is really helping my article writing and effectiveness. Here it is...enjoy....

Article marketing is a wonderful vehicle to take your network marketing business to the next level. Some marketers, like myself, take it to an extreme level. I simply enjoy writing. It's funny, as I write these articles I am sharing information that has worked for me and for many of my business partners. The articles also serve as a reminder to me of what helped me achieve my success and to stay the course.

First of all, you don't have to be Robert Louis Stevenson to market yourself online. Simply talk about your experiences in the business. Your successes as well as your failures are invaluable to others. The former gives newbies a head start in the right direction, the later helps prevent others from duplicating your mistakes. So either way, the information is valuable.

Don't be afraid to be brutely honest either. Oh, I get the occasional nasty comment from someone. But I understand it is someone who has been burnt by someone else and is just venting. So, I accept it and allow the person to vent a bit. If that will help that person get over it and get on with life, I am happy to be there for them.

Writing articles are the first step. But one very important key to your success is to evaluate your articles effectiveness. You may ask, How can I do that? Easy... Ezine articles has some great tools that many marketers don't ever use. For example, you can see your status in your chosen category as to the number of articles you have written compared to others. I was shocked to see that out of all the network marketers writing articles I am ranked #8. And this after only 6-7 months. It goes to show a little bit of effort each week can really add up. And I can confirm that these articles are generating income that make me very happy as well as bringing people to my other businesses.

Another observation I made....VERY CRITICAL... I printed up the report that shows exactly how many views each article has gotten AND, how many times the article has been reprinted by someone else on their website. (great news because I get even more views from places I would have never been able to get to!). It also shows how many times someone has clicked on my URL to get more information...

Now watch this...what do these stats mean to you... Article 1 gets 50 views and 5 click throughs. Article 2 gets 20 views and 10 click throughs. While Article 3 gets 10 views and 1 click through. For argument sake lets say all three articles were published at the same time.

Here is what it meant to me... Article 1 has a high number of views..this is usually due to a really compelling title with a compelling summary. So, when I see an article getting a high view rate I know my title is very good. However, in this case, not too many people clicked onto my URLs. Obviously, I had to change my article a bit. Perhaps I got too preachy or made it too blah. So, I go ahead a tweak the article and re publish it. Also, I noted that many of those articles had 3 URL's the prospect could click on. So, I got rid of one. The primary URL is where I want the prospect to go to get more info. It will be best if it is a squeeze page so that I can have a way of contacting the person if I chose to. The second URL is my primary website that has links to everything I do. Any more than that and I feel you are giving the new prospect too many choices. In the future I may start using ONLY one URL. But we shall see.

The second article had a great click through rate so it meant my article was very compelling. However, the low views meant that my title was "BORING". Those articles get a fresh new title and get re published.

And, lastly, the third article was a dud. I might keep it there is I feel the information is important. Maybe it is a bit too didactic, too much like a recipe. But I might keep it in case I want to send one of my business partners directly to it, for a step by step approach to a certain topic.

My point is this...I learned article marketing through a wonderful system that has led me to more and more information that has exploded my online presence and in turn, continues to amaze me with its affect on my success in this industry. And, with article marketing being one of the "free" marketing tools you can use, you simply have to have it as one of your tools for success

Learn more about this technique at http://www.OnlineMarketingExcellence.com

Until next time...