The next time you are browsing the internet, google any topic you desire. Notice the ads above and to the right of the web page listings. These are commonly known as Pay Per Click Ads. Business owners write ads to attract your interest to their site in the hope of having you become a customer of their products or services. Each time you click on their ad, the business owner pays Google an agreed upon amount for the opportunity to earn your business.
Notice the type of page you are sent to. This is commonly known as a landing page. If the landing page asks you for your email address and your name you can be sure that this business owner knows what he is doing. The business owner is using what is commonly known as an opt-in page.
Can you guess the benefits this page offers you as an advertiser? Let's reveal just a few...
Would it be of value to you to know how many potential customers were interested in your products? Imagine that you were running various ads for the same product or service. Can you see that the number of visitors you had to each ad would give you valuable information as to what type of wording works best for future ad campaigns?
Would there be value for you to have an ever expanding mailing list? Think about it...every time someone "opts in" you have another person who has shown interest in your product or service. In the future you would be able to send additional information to these people to give them the opportunity to become your customer.
Another benefit would be to simply determine IF your product or service is sellable. If there are very few clicks to your opt in page, it could mean that people are simply not interested in what you are selling. So the next time you market your products or services online, don't forget to use an opt-in page as your landing page for optimal tracking of the efficiency of your ad campaign.
To Learn More About Opt In pages and How to Increase Your Marketing Results, Click on the link below.
Dr. Alfred Santoro is a professional internet marketer. "Do You Want To Learn More About A System That Will Generate Profits For Your MLM business, Even If No One Joins Your Business? And What IF That Same System Paid For Your Advertising To Generate Endless Red-Hot Targeted Leads?"
http://www.criticaltraining4mlmprofit.info/
http://www.blogging4success.blogspot.com/
http://www.DrAlfredSantoro.com
Article Source: http://EzineArticles.com/?expert=Dr._Alfred_Santoro
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