What Approaches are Effective in Network Marketing?

Approaching prospects is an important aspect of your network marketing business. Prospects are the life blood of your business. So, when you have the opportunity how are you going to accomplish this important task?

Each prospect has their own reason as to why they choose to build a network marketing business. In order to have the best possible outcome you need to understand what is important to your prospect. This will determine the type of approach and follow up you will utilize. Will you approach them on the telephone, in person, or over the internet? Will you be approaching people you know or strangers?

Let's review the types of prospects you will meet with a few possible scripts that have proven effective. There are four categories that will effectively describe most prospects. They are as follows... a person in dire financial straits who may not have a job or is so far in debt that they need money immediately; a person who is happy with their job, but realizes additional income would be beneficial; a business person who always looks for additional income sources that make sense; and a wealthy person who is looking for an new challenge.

Here are approaches that have proven effective...
"Do you ever look at other ways of making income over and above what you are currently making right now? " I find that this is a solid generalized script for approaching prospects because it asks a simple yet direct question. Does the prospect want to make money in addition to their current job? Or, does the successful business person look into other business ventures? (Quick note: refrain from using the term "business opportunity". Instead use "business venture" or "business project" as a term that will invoke a positive response from business orientated people). Most prospects will say yes to this approach. It is then your job to set up an appointment with them so that you can give them the details of your business. A typical response to this approach will be "that would depend on what type of business you are talking about." Your response to this question is very critical because it will determine who has control of this business encounter. I have found that redirecting the question can be effective. I would say something like this...

"I understand your concern for the type of business I am talking about. However, the only purpose of my question to you is to find out if you have a compelling interest to generate additional income. If the answer is yes, I would be happy to set up an appointment in which I would answer all your questions in great detail. So, I will ask again...Do you ever look at other ways of making income over and above what your are currently doing? "

Don't be intimidated by the prospect's questions because YOU have something that is valuable for them. IF you decide to explain the business to the prospect at that time you have lost lost control as well as the prospect in probably 99% of the cases. Think about it....If it takes you 30 minutes to explain the business sufficiently, how could you possibly explain the business to a prospect in three minutes. If a prospect refuses to make the appointment , then take the opportunity away from them. You are under no obligation to work with everyone. Pick and choose your business associates.

A prospect may be in dire financial straits and is in need of income immediately. This particular lead may not be your best prospect at least in the short term. Unfortunately, a person who is in this situation tends to be very enthusiastic because of their tremendous need. Unless your business pays new associates a large immediate income as compared to the entry fee, this prospect will not be a good candidate for your MLM company. Whenever I see this type of enthusiasm I will ask questions like..."It's great that you have excitement for additional income. What would that additional income do for you? " You will immediately find out the status of their finances by their answers.

For those prospects who you know, and from your prospective, you feel that they are a bit above you in the financial food chain, you can use a tried and true approach that works if you are sincere when asking...."I recently became aware of a business venture that upon initial investigation shows great promise. I greatly value your opinion in business matters. Would you help me by taking a look at the details and giving my your take on it?"

When approaching someone who is obviously very wealthy here is an approach that can grab their attention. "Recently I had the good fortune of learning about a profitable business venture. Do you ever look at other challenges or projects that can be very lucrative?" Remember, even wealthy people like to make more money. However, many prefer to think of the challenge of the project as the main excitement with the overall income that can be generated as a secondary benefit.

Another type of approach is the use of electronic media. To have an online presence is equally as important as the approaches cited above. The value of online approaches resides in the fact that there is minimal rejection and less stress. By utilizing Google advertising, article marketing, and newsletter marketing to name a few, the prospects are responding to your information and contacting you, rather than you making the approach. This is a much better targeted prospect because they have shown interest by taking an action step.. ie responding to your ad or article. This is where a state of the art lead generation system comes into play. Stay tuned for more articles on the nuts and bolts of building a network marketing business. You may also refer to my article on lead generation systems as well.

In the meantime for more information on how to have prospects contact you, while experiencing a state of the art lead generation system in action...

Click on the link below to find out the details.

Dr. Alfred Santoro is a professional internet marketer. "Do You Want To Learn More About A System That Will Generate Profits For Your MLM business, Even If No One Joins Your Business? And What IF That Same System Paid For Your Advertising To Generate Endless Red-Hot Targeted Leads?"
http://www.criticaltraining4mlmprofit.info/
http://www.blogging4success.blogspot.com/


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